20 Jun 2019

How to engage even the most unlikely candidates in physical wellbeing

Lynn Bye & Richard Bye, Fat Lad At The Back
Learn from the success of clothing brand Fat Lad At The Back - created to provide cycle wear for the 'average sized (and larger) lad and lass and now with a highly engaged customer and social following, the brand is synonymous with joining in, empowering and encouraging the most unlikely participant onto bikes and into a happier healthier lifestyle. 
  • How humour can encourage people to feel accepted and ready to take on physical fitness
  • Using imagery that reflects your audience 
  • Focusing on the fun of taking part 
  • The importance of the community in providing a safe place for support and inspiration? 



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