How to engage even the most unlikely candidates in physical wellbeing
20 Jun 2019
Learn from the success of clothing brand Fat Lad At The Back – created to provide cycle wear for the ‘average sized (and larger) lad and lass and now with a highly engaged customer and social following, the brand is synonymous with joining in, empowering and encouraging the most unlikely participant onto bikes and into a happier healthier lifestyle.
- How humour can encourage people to feel accepted and ready to take on physical fitness
- Using imagery that reflects your audience
- Focusing on the fun of taking part
- The importance of the community in providing a safe place for support and inspiration